Virtual Alter Ego

( Accidental discoveries - Magazines - DAWN.COM ) A recent maxwell commercial appeals to customers about the many ways used coffee grounds can be used for common household fixes and a beauty product including degreaser, pan scrubber, natural wood stains, hair volumizer facewash, etc.  Further investigation shows that the coffee by-product can also be used as a pest repellent, body scrubber, candles, deodorizer (Oden, n.d.).  It makes us wonder how something that is meant to be thrown away can be turned into something useful.  Some curious minds must have experimented with the by-product and discovered its new usages.  The same concept was probably true for soap and its many deviations, including dish detergent, shampoo, body wash, laundry detergent, etc.  Many manufactures benefit from the creation of soap.   The alternative use and benefits were probably heavily researched or discovered by other means such as serendipity, error, or exaptation. ...